APA

Stanton W. J. E. M. W. B. J., . (2000). Fundamentos de marketing. Mexico: Mcgraw - Hill.

Chicago

Stanton Willian J Etzet Michael Walker Bruce J, . 2000. Fundamentos de marketing. Mexico: Mcgraw - Hill.

Harvard

Stanton W. J. E. M. W. B. J., . (2000). Fundamentos de marketing. Mexico: Mcgraw - Hill.

MLA

Stanton Willian J Etzet Michael Walker Bruce J, . Fundamentos de marketing. Mexico: Mcgraw - Hill. 2000.