APA

Kerin R. A. B. E. H. S., . (2003). Marketing. Mexico: Mc Graw Hill.

Chicago

Kerin Roger A Berkowitz Eric Hartley Steven, . 2003. Marketing. Mexico: Mc Graw Hill.

Harvard

Kerin R. A. B. E. H. S., . (2003). Marketing. Mexico: Mc Graw Hill.

MLA

Kerin Roger A Berkowitz Eric Hartley Steven, . Marketing. Mexico: Mc Graw Hill. 2003.