Stanton, Willian J.; Etzet, Michael; Walker, Bruce J. Fundamentos de marketing - 11 - Mexico : Mcgraw - Hill, 2000 - 707 TELEMARKETING 429 - 512 ISBN: 9701026764 Subjects--Topical Terms: MERCADEOTELEMARKETING Dewey Class. No.: 658.8 S715f 11ed.