TY  - BOOK
AU  - Stanton,Willian J.; Etzet,Michael; Walker,Bruce J.
TI  - Fundamentos de marketing
SN  - 9701026764
U1  - 658.8 S715f 11ed. 
PY  - 2000///
CY  - Mexico : 
PB  - Mcgraw - Hill, 
KW  - MERCADEO
KW  - TELEMARKETING
N1  - TELEMARKETING 429 - 512
ER  -