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  <titleInfo>
    <title>Gestiòn de la compraventa</title>
  </titleInfo>
  <name type="personal">
    <namePart>Lobato Gòmez, Francisco</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">España</placeTerm>
    </place>
    <publisher>Thomson</publisher>
    <dateIssued encoding="marc">2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <extent>270p.</extent>
  </physicalDescription>
  <tableOfContents>La funcion comercial de la empresa, El mercado, Planificacion de las ventas, La direcciòn del equipo de ventas, La negociaciòn comercial, La comunicaciòn en la empresa, La comunicacion escrita en la actividad</tableOfContents>
  <subject>
    <topic>ADMINISTRACION  DE COMPRAS</topic>
  </subject>
  <subject>
    <topic>ADMINISTRACION DE MERCADEO</topic>
  </subject>
  <subject>
    <topic>MERCADEO</topic>
  </subject>
  <subject>
    <topic>VENDEDORES Y ARTE DE VENDER</topic>
  </subject>
  <classification authority="ddc">658.81 L611g</classification>
  <identifier type="isbn">8497323629</identifier>
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    <recordCreationDate encoding="marc">141112</recordCreationDate>
    <recordIdentifier source="CO-ViMGA">22845</recordIdentifier>
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      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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