@book{32636,
	author = {Gallardo Hernández, José Ramón. and Herrera, Alejandro, ed.},
	title = {Administración estratégica : },
	publisher = {Alfaomega, },
	year = {2012.},
	series = {Administración. Estrategia},
	address = {México : },
	edition = {Editor Alejandro Herrera.},
	note = {Libro web, contenidos interactivos.}
}