@book{5452,
	author = {Hernández Garnica, Clotilde and Maubert Viveros, Claudio Alfonso},
	title = {Fundamentos de marketing / },
	publisher = {Pearson, },
	year = {2009},
	series = {Educación},
	address = {México D.F. : },
	edition = {1a ed.},
	note = {Incluye índice analítico.}
}