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  <titleInfo>
    <title>Bueno, bonito y carito</title>
    <subTitle>como diferenciarse para dejar de competir por precio</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Gómez, David</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Bogotá</placeTerm>
    </place>
    <publisher>Ediciones B</publisher>
    <dateIssued>2016</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>318 páginas ; 23 cm. </extent>
  </physicalDescription>
  <note type="statement of responsibility">David Gómez.</note>
  <subject>
    <topic>Administración de mercadeo</topic>
  </subject>
  <subject>
    <topic>Análisis de mercadeo</topic>
  </subject>
  <subject>
    <topic>Mantenimientos de precios</topic>
  </subject>
  <subject>
    <topic>Ventas y artes de vender</topic>
  </subject>
  <classification authority="ddc">658.31245 G65b</classification>
  <identifier type="isbn">9789588991108</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">CO-ViMGA</recordContentSource>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
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